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Course Information

Marketing 2.0 Win is working to become your primary source for training and education Marketing. In addition to the resources on this site, our workbooks, and our subscription audio, we are building state-of-the-art online courses that will give you the rich experience of our seminars in the comfort and convenience of your home or office. Beginning in 2006, you will be able to purchase individual courses, purchase courses at group rates, or pay a yearly subscription fee to have year-long access to our entire library of courses. Marketing 2.0 Win courses will include:

  • video
  • audio
  • readings
  • discussion with other Marketing professionals
  • interactivities
  • feedback from Randy Harrison
Stay tuned for more information!

Seminars and Consulting

Marketing 2.0 Win has a variety of consulting packages designed to help companies like yours harness the power of integrated marketing vision to develop high impact strategies and/or enhance the performance of their existing programs.

Marketing 2.0 Win packages can be tailored to meet your individual needs and custom consulting packages are also available. Engagements can be conduced on and/or offsite. Contact us now for a no-cost, no-obligation analysis and quote.

Sample Seminar Course

Marketing 2.0 Win! Strategy Workshop

The world of marketing and business is very dynamic and moving very fast. Products and companies go through a series of predictable cycles, each one offering marketers a different set of challenges that must be addressed – from the emerging market full of hope, to early majority “blue sky” markets that appear to go on forever until they become saturated or competitors flood them with better offers that serve to shrink margins and lower profits. The result, today’s market leader can be eclipsed, and that seemingly irrelevant competitor can be tomorrow’s “800 pound gorilla”… perhaps at our expense.

Add dynamic, macro economic conditions out of our control like interest rate fluctuations, globalization or oil prices and it is all too easy for companies (large and small) and marketing professionals to lose sight of their objectives or objectivity, each with potentially devastating results or costly mistakes.

Marketing 2.0 Win is a set of principles, tools and frameworks that you can use to get your bearings and successfully navigate turbulent market conditions. In this course we will empower you with a variety of these field-tested frameworks that will help you understand and harness the power of the integrated marketing process, as well get you behind the controls to develop winning and predictable strategies that can help you achieve your day-to-day and long-term objectives.

Perhaps most importantly you will learn how to identify opportunities and create strategies capable of yielding predictable success in any economic environment.

Real world case studies will give you the opportunity to learn and apply integrated marketing techniques to develop hands-on marketing solutions that mirrors working conditions. The goal is to broaden your perspectives and hopefully make a more meaningful contribution to your teams and company.

Who Is This For?

Marketing 2.0 Win is an 8-week, college-level course adapted for business professionals. It is designed for anyone looking to come up with new thinking and integrated solutions to issues such as growth, competitive advantage and market share, as well as individuals looking to expand their skill sets.

Participants will be:

  • Presented with some essential strategic frameworks and tools that you can use to add value to marketing programs right out of the box.
  • Empowered with the core skill of “marketing vision” which is essential to marketing success, no matter what level or role you have.
  • Able to differentiate and position products to create “compelling reasons to buy” products or services including yourselves more powerfully and effectively.

Goals

  • Understand the dynamics of the Product Adoption Lifecycle, the challenges each stage presents and how to respond effectively.
  • Learn the mechanics of integrated marketing and how these principles can lead to predictable success.
  • Develop strategic thinking skills focused on winning maximum return on investment at the lowest cost.
  • Learn while doing.


Instructor

Randy Harrison is a consultant here at KFS and on the adjunct faculty in the Marketing Department at Emerson College and School of Management at Northeastern University. A marketing consultant/integrated marketing strategist, Randy has over 20 years of experience delivering results for clients in a wide variety of industries from music and entertainment to educational publishing, software and IT/e-Business Services. He has worked with musical artists from composer Philip Glass to Frank Sinatra and companies ranging from Prentice Hall and Computer Sciences Corporation to the Progress Software and Macromedia.