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Marketing 2.0 Win – 5 Laws of Marketing

Introduction
Law #1: Surrender = Victory
Law #2: Failure = Success
Law #3: 1 + 1 = Infinity
Law #4: Process = Chaos
Law #5: Time = Obstacle

Introduction

Marketing that delivers predictable and superlative results is always a challenge but perhaps never more so than now.

Disruptions like Internet and Web 2.0, Google, YouTube, MySpace, Tivo, Satellite Radio and much more are rendering obsolete traditional “tried-and-true” methods to engage markets.

And if that isn’t bad enough, many business executives have come to consider marketing an operating expense that is tolerated in good times and slashed in bad.

Business needs a mission-critical marketing function that:

  • supports innovation while driving growth and competitive advantage
  • fearlessly and creatively solves business problems
  • delivers results in good times and bad

Marketers need a new platform to:

  • regain their confidence and stature
  • get bearings to see and solve problems in new ways
  • deliver results that truly matter to the executive team

Companies today need a mission-critical marketing function that can solve the big issues they face… they need Marketing 2.0 Win. And Marketers need the tools to make it happen in order to successfully take these challenges on…they need the 5 Laws of Marketing for the 21st Century.

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Law #1: Surrender = Victory

In today’s Marketing 2.0 world, the customer controls what is going on, not you. This reality has huge implications that must be mastered if the web’s power of customer enablement and viral communications and community is to work for, or against, your business moving forward.

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Law #2: Failure = Success

In our upside down Marketing 2.0 world…Failure is a key to success. Not only because as the direct marketers have always known, we learn from our failures and improve, but also by addressing failure directly without blame and with complete conviction that that problem can be solved, we can use Failure to our marketing advantage.

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Law #3: 1  +  1 = Infinity

In Marketing 2.0 math… 1 + 0 = 1, always! That much is true. However, add other elements into a marketing strategy, especially elements that are integrated, aligned and focused on a significant business objective, then predictable outcomes that meet and surpass expectations, even in disruptive times, are within your grasp.

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Law #4: Process = Chaos

If Dilbert rules we can assume that “Process” is miscast in the service of itself or worse, driving marketing that is capable of the achievement of small incremental changes (context) at best. In the Marketing 2.0 universe, process is placed squarely in the service of strategy, objectives and roles that matter.

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Law #5: Time = Obstacle

Time as we know it appears to be linear and concrete… “today is the tomorrow you worried about yesterday.” But in our ever faster Marketing 2.0 World, with (Gordon) Moore’s Law of Innovation moving at an exponential pace, the only time limitations are the one’s we create.

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