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Welcome to Marketing 2.0 Win

Businesses today more than ever need an effective marketing function that delivers results. Executives need a customer-focused marketing function that is an effective partner, an ally with the ability to re-write the rules, transcend boundaries, solve today’s complex challenges and meet significant business objectives. Businesses today need more than marketing... Businesses today need Marketing 2.0 Win.

Marketing 2.0 Win is a more than just a set of frameworks and processes. Marketing 2.0 Win is all about empowering marketing practitioners and students and business executives with a suite of tools all designed to bring the function of marketing back into balance with innovation as primary drivers of business.

Welcome to Marketing 2.0 Win.

Marketing 2.0 Win:
5 Laws of Marketing for the 21st Century

Law #1: Surrender = Victory
Law #2: Failure = Success

Law #3: 1 + 1 = Infinity
Law #4: Process = Chaos
Law #5: Time = Obstacle



Marketing is a dynamic “living laboratory” with an endless stream of news, cases and best & “worst” practices. Marketing 2.0 Win will offer a fresh, unique analysis and point-of-view on the latest news and trends that affect us all, as well as offer us insight into the core principles of Marketing 2.0 Win at work.

Free and Subscription-only Podcasts will be posted a few times each week, so bookmark this site and come back often. Or register today for our weekly newsletter that will alert you when new Podcasts and Living Cases are available.